The issue is the constitutionality of section 1 of Los Angeles City Ordinance No.“I wonder if there is a way we could compromise on this, and if the city could supply the base stand and each paper could attach their boxes on top of them so that way, everyone keeps their marketing edge,” said Councilman Sam Edgerton. The City Council suggested city-owned pedestals that it would maintain and control, and as a way to keep the individual identity of each newspaper, each company could place their own newsrack boxes on them. We also believe the random installation of several publications and failure to enforce the current newsracks legislation is the primary problem.” “We, too, are concerned with public safety and have similar aesthetic goals. “I know the impacts of this system and I can prove a loss of sales in Manhattan Beach,” said Traven. Tony Traven, circulation director of the Daily Breeze, also spoke before the council claiming the use of modular systems in Manhattan Beach has been detrimental and will urge that municipality to revisit its own ordinance in the future.
near the city’s post office, 1025 Pacific Coast Highway near Rocky Cola Caf, and 2151 Hermosa Ave. If the City Council does eventually decide to move forward with the ordinance, the new modular systems would hold eight or more publications in areas such as 565 Pier Ave. “The Public Works Commission conducted an extensive inquiry into this issue and determined that the most effective solution to the proliferation and clutter would be to use a modular system similar to those used in the downtown area of Manhattan Beach.” “There has been a longstanding concern in the community regarding newsracks causing visual clutter, blocking safe pedestrian access and also accessibility to parked vehicles,” Burrell said. The city currently has 127 racks in town, which totals $1,900 to be collected. However, I think we can create some sort of identification that’s more aesthetically pleasing.”Īs of July, Hermosa Beach caters to 30 different publications being sold in newsracks from 28 different locations within town. I do sympathize with the lack of identity. We have four adult publications on Fourth Street and I have a feeling once we send out those bills, they will be gone. If they don’t pay, then we will pick up those racks. “I think we should impose this fee structure and start sending out bills that give each company 60 days to pay their balance. I think we need to narrow the playing field as a way to figure out just how many players we really have,” said Councilman J.R.
“My feeling right now before we move forward is to send out notices now and those who don’t pay their bills don’t get to play. According to City Manager Steve Burrell, the city established a $15 permit fee per location in 2001, but it has not been put into practice. The city will now send out invoices to every publication in Hermosa Beach as a way of filtering out those newspapers no longer interested in circulating issues in town. In another city, the Times experienced a 30-percent decrease in sales which basically happened overnight and we attribute it to the modular systems.”
We want to cooperate where we can, but with these racks, we lose our identity and we lose our capacity. “Having said that, I understand where the city is coming from, but these modular setups are not working for us. The Times takes great pride in its appearance and I do think we can do a better job in Hermosa Beach,” said Paul Kerrigan, Los Angeles Times newsrack coordinator. “I had a chance to look at our racks in town and I’m not happy with what I saw today. The Hermosa Beach City Council Tuesday night unanimously voted to revisit a proposed ordinance to require all publications to be sold from city-owned newsrack modular systems in four months.įollowing the testimony of several circulation managers, who contend the sales of their respective newspapers have declined as a result of the modular systems, the council agreed to work closely with the publications to design newsracks aesthetically pleasing to the city but also maintain the identity of each newspaper.
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